"People are always going to talk about Duke and North Carolina, as they should," Clemson coach Brad Brownell said Wednesday at the conference's preseason media gathering.
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"You put Duke and North Carolina in any conference, would they be a cut above? Without a doubt," Virginia Tech coach Seth Greenberg said.
That's not likely to change any time soon. Roy Williams' Tar Heels start four future NBA first-rounders and are the consensus preseason No. 1. Mike Krzyzewski's Blue Devils are consensus top-10.
Meanwhile, their ACC rivals gasp for media air.
Consider Florida State. The Seminoles reached the NCAA tournament regional semifinals last season and are one of two programs — Duke is the other — to win at least 10 ACC games each of the last three years.
But the average fan is unaware.
"We're working on that," Seminoles forward Bernard James said, "just changing the public's perception of Florida State basketball."
Seminoles coach Leonard Hamilton is working on changing his own players' perceptions. Last season he told them they were capable of making the Final Four, of winning the national championship. But Hamilton said he "could smell" their skepticism.
Not any more.
"We believe we can make a run to the final weekend," guard Michael Snaer said. "There's no doubt about it."
At Duke and North Carolina, players always believe.
"We feel the expectations, because we have those expectations ourselves," Duke forward Ryan Kelly said.
Brownell called Florida State "a great model" for teams looking to crack the Carolina-Duke conclave. But that model requires stability.
Leonard Hamilton is entering his 10th season as the Seminoles' coach. Brownell and seven of his ACC colleagues, including Virginia's Tony Bennett, have been on the job three years or less.
"I think there's a lot of programs that are getting their feet under them," Brownell said.
"The ACC's been the best league forever," said first-year Miami coach Jim Larranaga, a former Virginia assistant. "I believe the depth of the league is going to get back to where it was."
Larranaga went to Miami from George Mason, which he guided to the 2006 Final Four and challenged to play ambitious non-conference schedules. ACC programs need to follow suit.