Personal branding and your job search

It can be easy to describe why you always choose a certain brand bag of chips or shampoo; maybe a friend recommended the product to you, it could be you tried it once and had a great experience or perhaps the brand came out with a great ad and you wanted to find out if it’s true. Bottom line: the brand you choose time and time again is your go-to because the brand made a promise of what it could deliver and you found it to be true.

By Susan Ricker

September 25, 2012