The Transformers ride promotion on a downtown building was updated Thursday to reflect the attraction's grand opening date. (Dewayne Bevil, Orlando Sentinel / May 2, 2013)
Crews from Universal Orlando attach a Transformer to the side of the the Fairwinds Building in downtown Orlando. (Red Huber/ Staff Photographer)
Universal Orlando announced the grand-opening date for its Transformers: The Ride -- 3D in a big way Thursday. The new attraction will open to guests on June 20, according to signage on the side of a downtown Orlando office tower.
On Wednesday, a Universal promotion showed an 80-foot Transformers figure that had "crashed" into the side of the building, visible to commuters on Interstate 4. Early Thursday morning, "Prepare for Battle -- June 20" was added to the display.
Universal also launched a Facebook site that allows the public to "Join the Resistance." Users can create a NEST ID, see videos from the ride and eventually win prizes, including a trip to next month's grand opening. Click here to Join the Resistance of Transformers: The Ride -- 3D at Universal Studios.
Universal Studios released a video in connection with its 'Transformers' promotion on Wednesday, May 1, 2013.
The ride, an amped-up, action-packed motion simulator based on a movie series, has been under construction in the middle of Universal Studios, near Mel's Drive-In and facing the park's central lagoon.The attraction has been completed at a record pace, Universal officials have said. Work began on the site last summer.
The attraction is a fraternal twin of Transformers rides in operation at Universal Studios Singapore and Universal Studios Hollywood, where it opened last May.
A Los Angeles Times review of the ride in California praised its intensity and called it one of the top theme-park rides in the world.
"Just like a wham-bam-crash-boom popcorn movie, the loud and chaotic Transformers ride delivers so much fast-paced, nonstop action that there's no time to think," it said. "You're completely absorbed as you careen from scene to scene in a five-minute journey that never takes its foot off the nitro-powered gas pedal."