The McRib will return around Christmas

McDonald's McRib is coming back in December, according to a memo leaked to Ad Age. (McDonald's)

Fervent fans of the McDonald’s McRib will have to wait past October and November, when the cult favorite usually emerges, until late December, according to a leaked memo.

The sauce-slathered pork sandwich was originally set to be launched from Oct. 22 through Nov. 11, according to a memo from the McDonald’s Operators National Advertising Fund, obtained by Ad Age.

Instead, the popular, limited-time product will appear during the holiday season along with a bigger advertising push that emphasizes its “high-quality pork” and “unique taste,” according to Ad Age.

The delayed campaign is a strategy by the burger giant to parlay the McRib’s fanatical fan base into a year-end sales surge. Same-store sales in the U.S. last December soared a whopping 9.8% amid an unseasonably warm winter.

In the autumn void left by the McRib, McDonald’s will offer a Cheddar Bacon Onion Angus burger along with a similar chicken sandwich, according to Ad Age. In February, the chain is expected to roll out the Fish McBites, about a year after it successfully launched a poultry version.

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The fast food behemoth had an eventful year. It said last week that it would pre-empt expected federal regulations to post calorie counts on each of its menu boards and drive-throughs nationwide.

The company was a key sponsor of the Summer Olympics in London. It launched oatmeal options and began testing deep-fried chicken wings. This month, its operation in India revealed plans for two all-vegetarian outposts.

But the slowing global economy has done its damage. Last week, McDonald’s said its same-store sales for August improved from July, when the company recorded its lowest comparable-store sales in nine years.


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