Up a tree over dead cat's health plan

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STUCK: Woo Lee and his wife, Sarah Harper, didn’t know that, even after Pete the cat died, they would have to continue making payments on his health plan to Banfield, the Pet Hospital. (Courtesy of Sarah Harper)

When Sarah Harper took her cat, Pete, to Banfield, the Pet Hospital, she was encouraged to sign up for one of the company's "optimum wellness plans."

For an enrollment fee of $69.95 and $16.95 in monthly payments, Harper was told, Pete would receive regular vaccinations and exams, as well as discounts on a variety of medical services from the nation's largest chain of veterinary facilities.

"They were talking about 'wellness' and 'healthcare,' " she said. "It seemed like insurance."

It wasn't.

Pete developed epilepsy last year and had to be put to sleep (as they say) in October. Harper subsequently contacted Banfield to terminate Pete's wellness plan. She said she was told she couldn't cancel because she'd agreed to a one-year contract.

So Harper, 29, a Chicago schoolteacher, is now paying $16.95 a month for a dead cat's healthcare.

"Pete was our little guy," she said, the tears starting to flow. "Charging for his healthcare after he's dead? That's just evil."

Banfield says it's all spelled out in the fine print.

"This is an issue we run into once in a while, when a client hasn't read the contract," said Kathy Baumgardner, a Banfield spokeswoman.

Banfield has 655 facilities nationwide, mostly attached to PetSmart pet-supply outlets. The company says it sees an average of 375,000 pets monthly, with about 2 million animals covered by wellness plans.

Banfield sees its wellness plans as a way for pet owners to manage the fixed costs of regular checkups and routine treatments. Payments can be made annually, but the company says most people opt for monthly installments.

"A lot of people couldn't afford everything a pet needs," said Karen Johnson, a vet who also serves as Banfield's vice president and client advocate. "A wellness plan spreads the cost over 12 months of payments."

That sounds straightforward enough, and Banfield's media kit states prominently that "wellness plans are not insurance policies." The materials that consumers see aren't as forthright.

The brochure for Banfield's plans describes the service as "the best preventive care your pet needs to maximize its life."

It lists a wide array of tests and procedures covered by the various plans, which range in price from $11.95 to $29.95 a month. By enrolling, it says, "your pet is on its way to a happier, healthier and longer life!"

There's also no explicit declaration in the customer contract that a wellness plan isn't insurance. But the fine print does make clear that pet owners are on the hook even if a pet goes to that big kennel in the sky.

It says monthly payments could be required "if the total amount of services rendered by Provider prior to cancellation (valued at Provider's full retail prices) exceed the sum of monthly installments retained or recovered by Provider."

That sort of language may sail over the heads of many people.

ConsumerAffairs.com, a popular consumer-advocacy website, includes numerous complaints about Banfield, ranging from overcharging to alleged malpractice. Other sites make clear that the company's wellness plans are often mistaken for insurance.

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