Don Draper has his old-fashioned, Carrie Bradshaw her Cosmo and Homer Simpson is partial to a cold Duff Beer, preferably on tap at Moe's.
Television often features alcohol in a supporting role, and store shelves and tap rooms of late have featured a bevy of spirits with TV tie-ins that seek to bottle — literally — the essence of their television inspiration.
Brewery Ommegang collaborated with HBO to create a series of brews inspired by HBO's hit show "Game of Thrones." Their first offering, a citrusy blond ale named Iron Throne, was inspired by Cersei Lannister, the show's fair-haired yet brutal royal matriarch. The beer is light and airy, much like Cersei, but its citrus nose and crisp bite is quick to remind that the drink, like the manicured yet merciless Lannister, is not to be taken lightly.
A partnership between online retailer Wines that Rock and Dulong Grands Vins de Bordeaux means fans of PBS' "Downton Abbey" can soon look for Bourdeaux claret and blanc made from the same region that the World War I-era English upper-crust quaff on the show.
Being released in October, this vintage aims to please Carson, the butler who obsessively stocks the cellar of English aristocrats on 'Downton Abbey".
For Ted Rice, brew master at Marble Brewery in Albuquerque, N.M., his "Breaking Bad" beer is just a way to pay homage to a show that paid homage to him. Marble's beers were featured on the show, and Rice's home appeared briefly as a shooting location.
"'Breaking Bad' has definitely been a part of our life through beer, our neighbors who work on it, our house. … I wanted to say 'thank you' and tip my pint toward the show," Rice said.
His small-batch India black ale, Heisenberg's Dark, and India white ale, Walt's White Lie, were created with a nod to the duality of the show's main character, Walter White, an underachieving yet genius Albuquerque chemistry teacher who takes to cooking methamphetamine to afford cancer treatment. The cancer is beaten back but Walt falls deeper and deeper into the dark world of drug cartels.
Oh, and for those who always wondered just what Homer saw in Duff? Head down to Moe's Tavern at Universal Orlando's new Simpsons-themed park in Florida, where they're pouring Duff beer (and the "Flaming Moe").
Two more to try
Take the Black Stout: The newest limited offering from Brewery Ommegang's Game of Thrones series is a 7 percent ABV beer, brewed with base, caramel, chocolate and roasted barley malts. It is due for October release.
Drew Curtis/Wil Wheaton/Greg Koch Stone Farking Wheaton w00tstout: This collaboration between Stone, Fark.com founder Drew Curtis and "Star Trek: Next Generation" star Wil Wheaton is a rich blend of coffee, nuts and velvety-smooth wheat aged in bourbon barrels that punches in at 13 percent ABV.