Focus on lighting. There is no magic a photographer can pull when the bride has blinding sun in her eyes and the groom is in a shadow, so do some lighting reconnaissance ahead of time, said photographer David Getzschman, an associate at San Francisco-based Chrisman Studios. If it's an outdoor wedding, visit the site at the time of day your ceremony will take place and figure out how to arrange the guest chairs and altar so that both bride and groom are backlit and the sun is even on both faces. If you can, time the ceremony (or at least the posed photo shoots) for when outside light is most flattering, about an hour or two before sunset. Pictures look worst under midday sun.
Seeing each other pre-ceremony. Though many brides and grooms hold fast to the tradition (and superstition) that they must not see each other before she walks down the aisle, it relegates the photo shoot to a rushed 15 minutes during the cocktail hour, said New York-based photographer Angelica Glass. Get the formal shots with family and the wedding party out of the way before the ceremony so the photographer has time to work and you can relax and enjoy the reception. It's also an intimate moment when the bride and groom reveal themselves to each other before the ceremony — a rare time to get candid photos of the couple alone.
Give fair warning for preparation shots. You might want your mom with you as you are photographed slipping your dress on, but she could be reluctant if you pull her from the makeup chair with one eye done and her hair half-teased. Figure out who you want with you during your getting-ready shots and give them fair warning so they can be finished with their makeup when you need them, said New York-based photographer Ira Lippke. Also, ask hair and makeup artists to wear neutral colors, no brights or patterns, so they won't be a distraction in shots.
Hold that pose. Formulaic poses can look forced. It's helpful when the bride and groom put advance thought into how they most naturally cuddle or pose together, said photographer Kitty Fritz, co-owner of New Mexico photo studio Twin Lens. Same goes for wedding attire: "a bulky or too-tight wedding dress can do a lot to unhinge the flow of a portrait session," she said, so wedding fineries should still be comfortable and "you."
Two shooters are better than one. It's more expensive, but hiring a photographer who brings along a second shooter results in more good pictures, said Ron Antonelli, a New York photojournalist who shoots weddings for Brian Dorsey Studios. The main photographer is free to be more creative when he has a second shooter covering the basic shots. "The bread and butter are the pictures you have to get, and the gravy is the risk you take," Antonelli said. "If there's no second photographer, it's nearly impossible to take risks."