E-mail this story
How to handle a social media crisis
Whether you post on a Facebook profile with 20 followers or are in charge of a big brand with 20,000, everyone should have a social media crisis plan. The recent outcry over Rolling Stone's decision to put Boston Marathon bombing suspect Dzhokhar Tsarnaev on the cover prompted this idea, because you never know when things will spiral out of control.
July 25, 2013