NEW YORK — When the news broke in 1987 that Liberace, the famously flamboyant pianist, was dead at age 67 with what his manager had claimed was anemia brought on by a watermelon diet but was, in fact, AIDS, it made front-page headlines around the country. It was a fitting tribute for a world-famous entertainer who just a few months earlier had played three weeks of sold-out shows at Radio City Music Hall.
A generation later, the man known as "Mr. Showmanship" is widely seen more as an avatar of kitsch than a true showbiz legend, someone whose sad death and campy image seem like relics of a less tolerant era. The Liberace Museum in Las Vegas, which once welcomed 450,000 people a year, closed in 2010, no longer able to attract enough visitors to keep the lights on.
But that's set to change when "Behind the Candelabra," starring Michael Douglas as a sexually voracious Liberace and Matt Damon as his coke-addled, much-younger lover, debuts May 26 on HBO. More than 13 years in the making, the film chronicles the unconventional relationship between the men: Scott Thorson, a former foster kid who reshaped his face with plastic surgery to look more like Liberace, later filed a multimillion-dollar palimony suit against the star. The case, eventually settled for $95,000, generated unwanted publicity for someone whose popularity with millions of suburban housewives depended on a carefully maintained façade of heterosexuality.
The chatter surrounding "Behind the Candelabra," which arrives at a time when gay rights are at the forefront of public debate, is unusually intense. The last project that Steven Soderbergh, one of his generation's most prolific and celebrated filmmakers, directed before going into supposed retirement from moviemaking, it landed at HBO after virtually every Hollywood studio passed on the fascinating but outré material. In a fitting professional coda for Soderbergh, the film will have its red-carpet premiere next week at the Cannes Film Festival, the same place his career took off 24 years ago when his provocative indie drama "Sex, Lies, and Videotape" won the Palme d'Or.
"I started out with a movie that's about two people in a room, for the most part, and the heart of this movie is really two people in a room, although it's a weird-looking room," says Soderbergh in his Chelsea office, a paint-splattered space strewn with brushes, half-finished canvases and piles of magazine clippings — clutter related to his latest creative quest, learning to paint.
His self-imposed break has been anything but leisurely. He recently began writing "Glue," a second-person murder-mystery novella, via Twitter, and plans to direct a miniseries based on John Barth's epic satiric novel "The Sot-Weed Factor."
Soderbergh also had tongues wagging last month after delivering the "State of Cinema" talk at the San Francisco Film Festival. In the impassioned address, he bemoaned an industry taken over by creatively bankrupt studio executives ignorant of cinematic history.
"Cinema as I define it, and as something that inspired me, is under assault by the studios," he said, adding pointedly, "and, from what I can tell, with the full support of the audience."
The tortuous development of "Behind the Candelabra" — and the way the studios all scurried from the material — surely contributed to his frustration.
The idea of making a film about Liberace, whose glittery shows featuring "Reader's Digest versions" of classics by Beethoven and Chopin made him a top headliner in Las Vegas for decades, first occurred to the director on the set of "Traffic." He quickly enlisted the involvement of that film's star, Michael Douglas, but "couldn't figure out what the narrative idea was going to be" until a friend steered him toward "Behind the Candelabra: My Life With Liberace," Thorson's 1988 tell-all. Suddenly, Soderbergh had his story.
"I didn't want to do a biopic in the traditional sense. I wanted to go narrow and deep," he says. "It's Alice going down the rabbit hole. That's a much more elegant way to get into Liberace's life."
But just as the project appeared to be gaining momentum, it stalled. Despite financing half of the initial draft, Soderbergh's frequent studio partner Warner Bros. eventually passed on the project. According to the director, they concluded that even in a post-"Brokeback Mountain" landscape, with an Oscar-winning director and two bona-fide stars attached, "Behind the Candelabra" would never find a significant audience outside the gay community.
"None of us thought that was true, but there's not a lot you can say to that. They're just looking at the economics of it," Soderbergh says.
Plan B — selling off foreign rights while looking for a domestic distributor to complete the last $5 million in financing — also fell apart, with studio after studio citing the same concerns about the film's alleged niche appeal. "They just didn't have the guts for the subject matter," says the famously uncensored Weintraub by phone.
Soderbergh was baffled by the response.
"Obviously you were going to be able to cut the best trailer in the world because of all the fun visual stuff, and the subject matter and the people involved would get you the kind of attention that you just can't buy," he says.
Shut out of the studio system, Weintraub then called HBO, which had broadcast "His Way," a documentary about his storied producing career in 2010. The network came on board the $20-million project without hesitation, and in something of an unusual arrangement, the film will air on HBO stateside but will be released theatrically overseas.