E-mail this story
Weinstein Co. uses social justice campaign to promote 'Fruitvale Station'
The Weinstein Co. is no stranger to take-no-prisoners movie marketing campaigns. The independent studio’s promotional efforts are legendary in Hollywood, where it has pulled out all the stops to land Oscar wins for such films as “The Artist” and “The King’s Speech,” racking up big box-office for any number of little films in the process.
By Chris Lee
July 17, 2013