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The summer movie season's 6 over-the-top promotional tie-ins
The summer moviegoing season is a time for superheroes, explosions — and marketing tie-ins. Some are a common-sense pairing of cinema and brand — "Fast & Furious 6" and Dodge, "The Hangover: Part III" and Caesar's Palace Las Vegas — while others are a little more perplexing.
By Rebecca Keegan
June 5, 2013