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Gael Garcia Bernal's ad man has global reach
In "No," 34-year-old Guadalajara-born actor and filmmaker Gael Garcia Bernal plays a cocky Santiago, Chile, advertising man who has thrived under the economic policies of the nation's U.S.-backed ruler, Augusto Pinochet. Asked to concoct a TV advertising campaign to bring down Pinochet in the 1988 plebiscite, he's intrigued — not necessarily because he's a stealth radical (though his father, we're told, was sent into political exile to Mexico) but because the "no" vote is deemed by many to be an impossible product to sell to a wary populace.
March 7, 2013