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Super Bowl ad winners and losers
To the showrooms, America! Automobile advertising dominated Sunday's Super Bowl XLVI, with everything from apocalypse-defying Chevy trucks to a vampire-killing Audi. Meanwhile, Clint Eastwood, Chrysler and General Electric pushed economic recovery and patriotism during the marketing 'n' football extravaganza, while Budweiser and the NFL delivered history lessons. Pop culture references fizzled (Ferris Bueller) and sparkled (Twinkies), while the E-Trade baby and Careerbuilder.com chimps did their usual crowd-pleasing things. Oh, and GoDaddy, once again, delivered its particular version of class.
February 7, 2012