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"Collision 2012' and 'The Gamble': Insight on the election as it truly was
The intense competition of a presidential campaign almost always generates innovation, from the first television ads for Dwight D. Eisenhower in 1952 to Bill Clinton's rapid-response war room in 1992 to George W. Bush's get-out-the-vote drive in 2004. In 2012, the cutting edge involved data.
By David Lauter
August 16, 2013